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GDPR: Rights for Data Subjects


Over the past few months, we’ve been writing about how GDPR is changing privacy standards in Europe. This post is the fourth in a series of posts about how Mouseflow is handling GDPR. We invite you to read the series, ask questions, and give us feedback.

So far we’ve discussed many phases of GDPR -- the background behind the legislation, how it’s affecting your account, the types of data you need to exclude, and much more. One area we haven’t discussed is the impact upon data subjects. If you’re a visitor who is tracked by Mouseflow, GDPR entitles you to some digital rights -- we’ll explain those here.

 

It’s important to preface this discussion with a reminder that all Mouseflow clients are required to exclude personal and sensitive data from being tracked by Mouseflow. Under Mouseflow’s Terms of Service, our clients are required to properly and completely exclude this information. As such, the data hitting Mouseflows servers should be 100% anonymous in nature.

However, under GDPR, there are additional rights entitled to visitors tracked by Mouseflow. Let’s dive into them:

  1. You are entitled to a copy of their data. If you would like to obtain a copy of your data, please contact the website (our client) which tracked you or us at privacy@mouseflow.com.

  2. You are entitled to correct their data. If you would like to correct a copy of your data, please contact the website (our client) which tracked you or us at privacy@mouseflow.com.

  3. You are entitled to data erasure. If you would like to erase your data, please contact the website (our client) which tracked you or us at privacy@mouseflow.com.

  4. If you would like to opt out of Mouseflow tracking, you can do so here: https://mouseflow.com/opt-out. Note: If you clear your cookies, use incognito mode, or switch to a different browser, you still may be tracked.

It should be noted that the above rights may be impacted by our clients excluding personal and sensitive data from being tracked: it may mean it’s not possible to obtain a copy of your data because it’s completely anonymized and cannot be traced to you to even find the record(s).

At Mouseflow, we take privacy and digital rights very seriously -- and that’s why we require clients to pay attention to changing legislation and industry best practices. If visitors don’t want to be tracked by Mouseflow, we offer a simple opt out option to ensure they’re never tracked. Questions? Please feel free to email privacy@mouseflow.com and we’re happy to help!

As an important reminder: if you’re a Mouseflow client, please review the “What You Need to Do” section of our GDPR page. Let us know your thoughts and contact us at support@mouseflow.com if you have any questions.


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