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Infographic on Essential Marketing Strategies


Whether your company is just starting up or has reached the point of maintaining a well-established customer base, it’s important to stay up to date with the most current marketing trends and techniques for your eCommerce business. Structuring and finally launching an eCommerce website is a milestone achievement for your brand. Therefore, it’s crucial to invest in an effective website structure and marketing strategy.

If you’re interested in finding out the best tried-and-true methods, as well as the newest techniques of marketing for an eCommerce business, pay attention to the 11 tips below created as an easy to read Infographic:
 

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7 approaches that lead to better website outcomes


If there were one, surefire way to create a great website, UX design would be infinitely simpler and everyone would be happier (except maybe UX designers). But even though there is no magical solution, years of testing and user feedback have given designers a good idea of which approaches works, which don’t, and which lead to better websites.

So instead of one magic bullet, here are seven proven approaches that we have found to be critical to improving web results.

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The 7 Dos and Don’ts of Usability Testing


Usability testing often sounds intimidating to UX designers and digital marketers. It can be hard enough for managers to build internal consensus on a communication strategy. Deciding how the company website implements this through its content and design features is another hurdle. But observing how customers actually use the product – and being willing to listen, learn and change design features accordingly – adds a whole extra layer of complexity that many simply prefer not to deal with.

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5 Conversion Rate Optimization Trends to Watch in 2019


Conversion rate optimization (CRO) emerged in the early 2000s in the wake of the dot-com crash and has undergone radical changes over the past decade. Now more than ever, marketers are focusing on CRO to help prospects, leads and customers move along the sales funnel – and maximize their return on digital investments.

CRO continues to evolve. Agencies and clients alike need to know not only what’s available now, but also to see what’s coming around the next corner. In this blog, we highlight the five trends we believe will be most likely to impact CRO strategies in 2019.

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The 7 advantages of website heat mapping as a diagnostic tool


Heatmaps are 2D data visualizations that use color to represent values in a matrix. Used by everyone from social scientists to financial analysts and biologists, heatmaps have been around in one way or another for over 100 years.

In this blog, Morten Hornbaek, Head of Customer Success at Mouseflow, explains why heatmaps are such a powerful diagnostic tool when it comes to understanding how users interact with websites.

1. Heatmaps give an instant overview of key web performance parameters

While other kinds of analytics have their strengths, heatmaps draw instant attention to major issues on your website.

We’ve written about the different types of web diagnostic heatmaps before. Click heatmaps reveal the clicking patterns of your users. Scroll heatmaps expose the average visibility of your pages. Attention heatmaps show which parts of your site are most engaging to users. Movement heatmaps track mouse movements. Finally, geo heatmaps reveal user locations in an anonymized fashion.

Taken together, web diagnostic heatmaps add significant speed to the problem-solver’s journey. For example, cold spots (areas that don’t get much attention) and folds in the scroll heatmaps quickly identify problem areas. Geo heatmaps instantly reveal the territories or countries where conversions are good and where they are not. In short, heatmaps tell you at a glance what’s working and what needs to be addressed.

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A session replay tool is the perfect complement to Google Analytics


Over the last several years, visual analytics tools have been picking up steam. Tools that provide raw data about your website’s statistics (like Google Analytics, Adobe Analytics, etc) are valuable for measuring success, identifying weaknesses, and optimizing marketing budgets. If you aren’t familiar with Google Analytics, check out this helpful tutorial for beginners:

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Improvements to Merge URLs & the Mouseflow Dashboard


The Mouseflow development team just launched several updates to the platform.

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Mouseflow acquired by Offspring Capital


A personal note from the CEO of Mouseflow:

I am very happy to announce that Mouseflow has received an investment by Offspring Capital, a Copenhagen-based private investment firm focused on technology companies.

Founded in 2009, Mouseflow helps thousands of businesses -- from small to large -- to understand how visitors behave on their websites. The SaaS platform has been installed on over 125,000 websites worldwide, including many of the world’s largest brands.

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The Ultimate Guide to Heatmaps


What is a heatmap?

A website heatmap is a visual representation of aggregate data points. Website heatmaps utilize a color coding system to indicate increased and decreased levels of activity. In the past decade, website heatmaps have exploded in popularity. Analytics positions, UX analysts, product managers, digital marketers, and many others professions are beginning to utilize website heatmaps on a day to day basis.

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Introducing Friction Score on Recordings!


You may have heard the rumors: Friction Score is here and getting better and better. Today, we’re pleased to announce it’s now available on the Recording List!

When a user experiences frustration or trouble on your site, their recording will show an unhappy or angry face in the “Friction” column. You can use Mouseflow’s filter feature (the funnel icon in the blue bar) to quickly identify these problematic sessions. Filtering options include “Happy”, “Unhappy”, or “Very Unhappy”.

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