Identifying the referral sources of your clientele (and regular visitors) can skyrocket the effectiveness of your product marketing campaigns. Who is your ideal client? Where do they come from? How are they referred to your product or website? How did they hear about you? Is it a friend telling them about you? Is it a Facebook or Twitter ad? Receiving this type of feedback allows your team to evaluate what’s working, what’s not, and make decisions to scale the proper campaigns.